22nd May 2015: Brand Finance recently announced its annual list of the most powerful brands in the world. The results surprised many – including the likes of Google, Tesco and…
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15th May 2015: TV and digital broadcast advertisers have a bit of a problem. We’re all so familiar with hitting the skip button, swiping, unsubscribing and fast forwarding the adverts…
7th May 2015: Across marketing is was once quite common for consumers to be given labels to categorise their interests and behaviours such as ‘foodie’, ‘gym bunny’, ‘techie’ or even…
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