Frap-poo-ccino – coffee brands’ reputations go down the pan

This week we found out that when we order our frappuccino from Costa, Starbucks and Caffe Nero we could be getting a little extra. An investigation by the BBC Watchdog programme, aired Wednesday 27th June, found bacteria from faeces in ice drinks, trays, tables and high chairs.

According to expert, Tony Lewis of the Chartered Institute of Environmental Health, the levels were ‘concerning’, ‘these should not be present at any level – never mind the significant numbers found,’ he added.

Pretty grim reading.

Costa replied to the scandal saying it had updated it ice-handling guidelines and was in the process of introducing new ice equipment storage.

Starbucks said it was now conducting its own investigations into the Watchdog claims, and that the chain took hygiene ‘extremely seriously’.

Caffe Nero said it was undertaking ‘a thorough investigation’ and would take ‘appropriate action.’

It’s believed that poor hand hygiene by staff was to blame for the of high levels of faecal bacterial found in drinks.

As soon as the news hit, the trending soon followed on Twitter. Paddy Power took advantage of it…

frap-poo-ccino

Unsurprisingly, not one of the three brands discussed the distasteful findings on their own Twitter feeds, but they have been a little sheepish about pushing their iced drinks…

All I know, is I’ll be going somewhere else for my vanilla Frappuccino from now on’.

If you’re a business and you find yourself in the poo give GLR Public Relations a call. We’re experts in reputation management and crisis communication. #CrisisPR

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