One of your customers has posted a video on social media highlighting dodgy business practices that are designed to boost the bottom-line at the expense of your customers.
If you ignore it, it will go away won’t it?
Um no, it’ll go viral, your reputation will be in tatters, your customers will be wise to the contempt you hold them in and your bottom-line will quickly turn from positive to negative.
Just ask United Airlines who have had to pay Dr David Dao an undisclosed sum after another passenger filmed him being dragged off an overbooked flight.
And it’s not just United Airlines that are in the firing line in the age of the smart phone, the whole sector has been plagued by videos of abusive staff and unfair treatment since United Airlines was caught red-handed.
A crisis can engulf a sector, not just one brand, so if it’s your competitors this time there is every chance it will be you next time.
If you want to be better than your competitors at handling a crisis contact GLR Public Relations now.
We’ll give you and your team the confidence that you will do and say the right thing by your people, customers and suppliers in the event of a crisis.
65 per cent feel social media makes a crisis more difficult to manage but after a crisis 55 per cent believe it makes it easier to recover.
To help you get the right social media foundations in place we’re giving away a free social media guide to include in your employment terms and conditions.
It lets your brand ambassadors, or employees, know what is and isn’t OK in the virtual world and how you want them to talk about your company and its products and services.
To claim your free sticking plaster email us.
WARNING – a sticking plaster is just that, it won’t protect your reputation on its own.